Today's mobile market is exploding. Is your presence keeping up?

Where the Customers Are

Half of the battle for any company is getting into the market they want to be in. We have heard 'location, location, location' for decades, but now that applies much more to platform than zip code!

There is so much growth in the mobile space, and industry is doing its very best to keep up. What are you doing to make the change?

History is strewn with companies that thought they were 'Too Big to Fail' and refused to change and morph as the market demanded it. Don't make that same mistake!

Since the inception of the iPhone in 2007, the amount of time people are spending on their devices has grown by almost 1000%. Wouldn't we all like our numbers to look like that?

Personal and Company Brand

More and more, we see that companies are made or destroyed by their brand. Brand management is an essential part of any company, large or small, and it takes hard work! Consistently, companies that have invested big into it (Apple, Google, Nike, etc) have permanent space in our minds when we think of their niches (technology, sports, etc).

Having a presence in the mobile world can give you that opportunity!

How Do You Do It?

The options for app development are almost as extensive as the different apps in the market. You can pay anything from $0 to $2,000,000 on development, so how do you decide?

Do it yourself - this is of course the cheapest option, but you need to have the skills to do it successfully! This is not for everyone... Often small business owners have gotten where they are because they are not afraid to invest in themselves. While this is true, remember that you will spend considerable time trying to learn new technologies (that change almost constantly), and that takes your attention away from other important business tasks.


Hire a small development team - this is the best option for many small businesses, since they are able to understand each other so much better, and this translates (most often) to a great development relationship. You even have the option to start with a small team to get a basic version out into the world to test your idea before investing the big bucks and going big. There are many teams out there, so make sure when you are looking for one that you take the time to vet their experience and their past work, so that you know what kind of quality you are going to get. My recommendation (obviously) is XLR8 Development (www.xlr8dev.com), but just be sure to do the research!

Hire the "big boys" - is your app going to change the world so much that you already have venture capitalists vying to be a part of it? Spend the money! It will be worth your while to make sure to get the app right. We all remember how frustrated everyone was with the server problems in Pokemon Go. Keep in mind that if your app is going to be immensely popular, it needs to be ready for it. Big (and expensive) companies can get you there!

www.xlr8dev.com

The most important thing to look for when deciding on who will develop for you is what you will get. Look into their previous work, and the experience of the team. Every group will be happy to tell you what makes them different, but make that decision on your own! Ask for quotes from a few different teams/companies and then you can choose based on the best cost/experience ratio, or however you like!

Is It Worth It?

In todays world, developing an app (and most software work) is comparatively very expensive. That leaves most rational business people to step back and question this decision. I know (as a small business owner myself) how important any financial decision is for the success of the company. Take the time to think through your strategy and your market. You will soon realize how customers of nearly any business are going mobile.

Make the sacrifice, reap the rewards!